Development Features of the Lego Organization History

The company started to expand in to new frontiers of the model industry. In 1971 LEGO begun to target young girls with the intro of furniture pieces and dollhouses; in 1974 that introduced the first real human figures, known as Minifigures; in addition to 1979 that expanded into space with sets highlighting astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series first showed that same year, a line of earrings elements marketed to young girls. This period also noticed the creation of a control structure, with Godtfred Kirk Christiansen’s kid Kjeld Kirk Kristiansen getting started with the bureaucratic staff and working to modernize the company’s manufacturing methods.

The 1971s also found the introduction of a process that allowed customers to decide on certain bricks they wished to purchase and make their own styles, rather than buy pre-made equipment; it was popular with adults, as well as kids. In the same decade, Seglar branched away into medieval territory while using Castle idea, and in 1980 the company added their first coach sets to its collection.

In 1989 Lego presented the Pirate theme, and with it numerous types of pirate delivers, wasteland islands and treasure. The business also widened its assortment of facial movement, adding beards, eye areas and lip stick in addition to the standard two sight and smile. Some mature Lego enthusiasts resented these kinds of changes, preferring the more simple faces of earlier units.

As Profano expanded in a huge multinational corporation, completely to find ways to meet the demands of the big name potential buyers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which in turn demanded greater selections and faster shipment times. Maintain with these demands, the company began to reduce total production coming back new products by looking into making more use of computerized assembly systems.






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